The recent bankruptcy of 23andMe is a wake-up call for anyone using a direct-to-consumer genetic testing service.
Your DNA is the most personal data you own. When a company holding that information files for bankruptcy, questions arise: Who gets access to your data? Will it be sold? Is it still protected?
As a cybersecurity company, we always stress that data privacy isn't just about passwords and email—it's about your identity in every form, including your genetic makeup.
If you've used 23andMe, now is the time to take control of your data. Here's how to delete your account and ensure your genetic information is no longer stored or shared.
How to Permanently Delete Your 23andMe Data:
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Log in to your 23andMe account on their website.
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Go to your "Settings" section (at the top-right corner under your profile).
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Scroll to the “23andMe Data” section near the bottom.
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Click “View” next to “23andMe Data.”
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Download your data (optional): You can download a copy of your raw genetic data before deleting your account.
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Scroll down to the “Delete Data” section.
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Click “Permanently Delete Data.”
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Confirm your request via the email 23andMe sends you—click the link to finalize deletion.
Want to Revoke Research Consent and Destroy Your Sample?
If you previously gave 23andMe permission to:
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Store your saliva/DNA sample
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Use your data for research
You can change those preferences too:
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Go to Settings → Preferences to revoke storage of your sample.
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Visit Settings → Research and Product Consents to withdraw any research consents.
Why This Matters
When companies like 23andMe go bankrupt, private data could become a business asset—something creditors or buyers might inherit. While 23andMe claims to protect user data, bankruptcy proceedings are unpredictable.
At ADS Consulting Group, we always advocate for data minimization and control. The less information you share online, especially with companies that may not be around long-term, the safer you are.
Bottom Line: Delete your data if you no longer use the service. Going forward, think carefully before giving anyone access to something as personal as your DNA.
Need help managing your company’s digital privacy or protecting sensitive employee data? We’re here to help. Contact us at info@adscon.com